About Walk & Roll Stanislaus
This summer, Stanislaus County Council of Governments (StanCOG) is launching a series of online activities called Walk & Roll Stanislaus to promote transportation safety in Stanislaus County. Walk & Roll Stanislaus is one part in a larger effort to build awareness about transportation safety, encourage behavior change in road safety of travelers of all modes of transportation, and promote bicyclist and pedestrian safety throughout the County.
Join us this Summer and Fall to learn and test your knowledge, get active outside, and have fun while earning chances to win prizes!
Community Conversations
Spring 2020
The project team hosted community focus groups and launched an online survey to learn about how residents travel and their attitudes towards other people on the road, regardless of whether people are driving, taking transit, walking, or biking.
Stanislaus Safety Summit
Fall 2020
The campaign will end with a Regional Safety Summit. The Summit will bring together community groups and businesses, advocates, and decision-makers from across Stanislaus County and the wider region to share ideas and develop action steps that support bicycling and walking, and safer streets for everyone in Stanislaus County.
Campaign Launch
Early 2020
The Bike and Safety Education Campaign began by researching where Stanislaus residents live and work, how they travel, and shared transportation and public health barriers.
Walk & Roll Events
Summer 2020
Quizzes, activities, scavenger hunts, and more! This website is where people of all ages can learn about road safety and participate in interactive events for chances to win prizes. It’s a party in the street—online!
Advertising Strategy
Summer 2020
The campaign will launch a 4-week advertising program on radio, newspaper, billboards, buses and bus stops, posters and social media to increase awareness and and influence travel behavior surrounding active transportation for the health and safety of all those who travel in Stanislaus County.
Thank You to Our Partners and Sponsors
Stanislaus Council of Governments thanks Caltrans for funding this campaign. Funding for the website development was provided through the California Active Transportation Program.
Thank you to our sponsors for contributing cash and in-kind prizes:
SafeKids Stanislaus County / Doctors Medical Center
If your business or organization would like to support this effort, contact iojeda@stancog.org.